Reality Training
Reality Training is a renowned UK-based company that specialises in sales, customer service, and leadership and management training. We believe that developing the structure and language of your sales and service conversations leads to more success.
Over the years, our track record at Reality Training has consistently proven that the right kind of training enables sales and service people to thrive in all the stages of customer engagement.
Our initiatives result in a significant boost in annual sales and overall business performance. Our approaches help you understand and adapt to the varied motives of your customers. Your training leads to:

• An increase in Conversion Rates
• Growth in Average Order Value
• Success in Customer Retention

 
Bob Morrell - Managing Director
Bob is a graduate of the Oxford School of Drama, after which he worked in media sales, working with UBM, Ziff Davis, and was Account Director at Expedia.com. He and Jeremy formed Reality Training in 2001. Bob uses his experiences from his time in the corporate world to write blogs, books, guides and articles that which help support the Reality Training principles. Bob has an Honours degree in English Literature, and is also an author, with several short stories available on the Amazon Kindle platform. Bob also lists his hobbies as ‘wine appreciation, travel and Scandinavian Television Drama.’ Bob is married to Emma, a Classics Teacher, and has two boys, Harry and Charlie.
 
Jeremy Blake - Owner & Training Director
Like Bob, Jeremy also studied at the Oxford School of Drama, where he became a noted representative for the National Union of Students. He also qualified to Teach English as a Foreign Language, and worked for years at St Clare's College, Oxford. Jeremy then went on to become a leading salesperson for a theatrical programme publisher, selling local adverts to advertisers. He moved to Yellow Pages, winning national sales awards and eventually becoming one of their top salespeople in the UK. His marketing strategies, ideas, and telesales ability have generated significant training business and established both Bob and Jeremy as Business Speakers who deliver real change and success for their audiences. Jeremy has been a Lecturer at Buckingham University as part of their Business Enterprise Degree programme. Jeremy is tennis mad, but also has an enthusiasm for horse and chicken husbandry, and rugby coaching. Jeremy is married to Tash, a Science Teacher, and has three children, Archie, Martha and Florence. They live in Buckinghamshire.

Ginger Juice
 
Ginger Juice have over 20  years’ digital marketing experience in the travel & tourism industry and have built up an extensive network and in-depth knowledge of the market, allowing them to run highly successful, industry-specific social media campaigns.
 
Bruce Martin
I’m one of the good guys, I may be a bit of a geek about social media but hey, I know what I’m talking about.  I’ve been working in travel for over 20 years and am passionate about social media and helping businesses use it well.
I have been around the block. I’ve worked in tour operations, travel recruitment and spent six years working in travel eLearning & eMarketing with OTT (Online Travel Training). It was here my interest in social media grew and I drove the business to win 7 industry awards and to become a global leader in travel eLearning.
 
I have built up a considerable amount of knowledge and expertise of working within the trade industry. I have worked with numerous PR & representation companies, national tourist boards, niche travel brands, trade press & key industry organisations such as ITT, WTM, ABTA & Advantage.
 
I have delivered a number of public speaking engagements at travel events, and have judged several industry awards. I have also built up an excellent network of travel & tourism contacts. Most importantly, I love social media.
I’m a highly experienced social media consultant; I have had social media articles published in TTG, TRO Smith USA, Tourism Society, Conference News & Arabian Travel Market. I am also the co-founder of Travel Gossip, the UK’s largest online community in travel.
 
I’ve been here from the start. I was at the UK’s inaugural Travel Tweetup in 2009 and am proud to say I’ve been a global trending topic on Twitter. I have twice been named as one of travel’s top tweeters - perhaps the only time I’ll be on the same list as Richard Branson!